Say you had a small business (micro, actually) and you allocated about $2000 for advertising, via sponsoring a race team.. I see three choices:
1. Sponsor your current team/club (and maybe compete with other bidders/previous sponsors for the same kit space?)
2. Sponsor 2-4 other teams/clubs and spread the money around a bit. (getting much smaller spaces on the kits, no doubt)
3. Sponsor yourself as title sponsor, (with required affiliation to another club, per USCF rules). Add more riders later on if practical.
What would you do? This all sounds like a big head ache to me. I'd hate to feel regretful later on about getting myself wrapped around this axle.. no matter which path I chose.