America's #1 Balance Bike Destination

America's #1 Balance Bike Destination
America's #1 Balance Bike Destination

Thursday, January 07, 2010

Merino Wool Long Johns anyone?

I’m going to go out on a limb here and ask for Rhode Islanders to please honor us with just one purchase of our wool apparel or our kid’s bikes at

Over the past 2 years, sales are a disappointing goose egg for the ocean state and I am at a loss to understand why.. We’ve sold goods to Australia, New Zealand, Israel, UK, Scotland, Denmark, Canada, Japan, et al. galore,... but nothing in Rhode Island.

I tend to go out of my way to do business with companies which sponsor bike race teams- for example: Chipotle and Metlife Insurance get thousands of my dollars annually. Are you there Karma? It’s me, Murat..

What can I say? We’re disappointed. Today a man in Ohio called me wondering whether to choose 100% merino wool, or to choose the wool blend for the wool long johns kit that he wants to wear while out hunting. After 20 minutes on the phone with me, not only was he fully informed about the processes used to extract lanolin from wool and the expected life expectancy and the proper care and washing instructions, he was sold on the simple fact that someone was willing to talk to him and help him make the correct buying decision. Two minutes later my Blackberry makes the distinctive bike bell sounds that I programmed to go off whenever a sale is made at WeeBIKE.

Oh well.. One day we’ll sell something in Rhode Island. Was it the odds or the probability of a sale that go up, the longer that this continues? Maybe neither, I don’t know. I didn’t take any advance math.

Humor me.


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